A Long Track Record of RETHINKING REFRIGERATED
While we’re a fairly new company, our roots in refrigerated transport and storage run deep. In fact, the Pokel family who built this organization has been in this industry since 1930, when they founded the Plymouth Ice and Coal Company.
What began as a modest operation storing dairy and frozen products quickly grew to 3 facilities — and in 1959, the second generation of Pokels got into the business and rebranded it Northland Cold Storage. Eventually we grew to five facilities across the state of Wisconsin.
The Team Grows — and Partners with Some of the Best in the Business
In 1989, the Pokel brothers split the business to form 2 operating companies: Northland Cold Storage based in Green Bay, Wisconsin, and Geneva Lakes Cold Storage based in Darien, WI. This is also when the third generation of Pokel’s joined the business.
In 1989 to 2003, GLCS grew into the 14th largest PRW in North America. With over 630,000 sq. feet of warehouse space, the firm serviced 70+ customers – and eventually needed truckload services to meet their growing demand at which time they formed Wisconsin Logistics – an in-house transportation service.
As our company continued to grow, so did our customers. To keep up with their changing needs, we added in-house expertise in food-grade industrial construction and began a Design / Build / Lease division which builds and leases food grade distribution facilities.
MRS Today… and Tomorrow.
Today, Midwest Refrigerated Services is a full-service 3PL company providing integrated frozen and refrigerated logistics services for the food industry. Based in Milwaukee, WI, we operate the largest fresh/frozen 48 state LTL consolidation pool in Wisconsin, operate 75+ trucks, and offer multiple sites with freezer and cooler storage, distribution and cross-docking services.
We partner with many of the household names that you see on the dinner table every night — as well as the firms they partner with along the supply chain to bring their products from farm to table. We know that when you work with us, you’re depending on us to act as an extension of your team storing and delivering your products cold, clean, correct, and on time.